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Videos

Measuring brand/business impact of partnership marketing at MetLife

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Anyone involved in Sponsorships/Partnerships marketing knows how notoriously difficult it can be to attribute these marketing investments to actual business impact. We've had solid...

Catalogue: Client Summit 2019- Spring Edition
Authors: Dan Pincus, Stefan Kerekes
Company: MetLife Inc.
June 27, 2019
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Citation

Pincus and Kerekes (2019a, June 27). Measuring brand/business impact of partnership marketing at MetLife. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-brand-business-impact-of-partnership-marketing-at-metlife


Research papers

Sponsorship

The objective of this paper is to demonstrate: 1. The need for correct and detailed definition of objectives for sponsorship; 2. The possibilities that proper (marketing) research offers to measure the effects of a sponsorship.

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Franz Kohl, Ton Otker
Company: Philips International
November 6, 1985
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Citation

Kohl and Otker (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sponsorship


Research papers

Sponsoring impact and how to read it

This paper is concerned with sponsorship as a marketing activity, and particularly with the sponsorship of sporting events. In this paper we look at some of the reasons for this situation, discuss its implications for sports sponsorship in general,...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Ivor Shalofsky, Nicolò di San Germano
November 6, 1985
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Citation

Shalofsky and di San Germano (1985a, November 06). Sponsoring impact and how to read it. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sponsoring-impact-and-how-to-read-it


Research reports

Qualitative research on Yardley sponsorship

The general objectives of this research were to examineresponses to Yardley sponsorship amongst motor racingenthusiasts and other consumers. This involved coverage of: 1. Awareness of sponsorship generally andYardley sponsorship in particular;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Qualitative research on Yardley sponsorship. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-yardley-sponsorship